Lucozade is the original energy drink. But with a market saturated with competitor products, they needed to readdress the brand and shake things up.
With a repositioning as a lifestyle drink and products ranging from hard core sports supplements through to recovery from the night before, Lucozade aimed to add edge and street appeal to their offering.
Our task was to activate the re-brand through all digital channels with engagement at the core. This included a beefy brand website, rich user experience through Facebook and YouTube as well as mobile apps,online apps, promotions, competitions and user generated content.
The result… An undeniable association with music, over 4.2 million channel views within the first few months of launch and over 400,000 active fans on Facebook.