If Kid Hybrid had time to spare, we’d spend all summer at a festival. We don't. But that's cool, cause it means we're busy.
The only time we get to share in that excitement is on projects like this one. Coco Vita had a big presence at Cochella that year and it was up to us to provides lovers new and old of coconut water that it's a brand that is fashionable and full of fun. Cool by association maybe, but seriously, everyone needs hydration when they're out in the sun dancing to the likes of David Guetta, Queens of The Stone Age or Skrillex.